Who we are.
Kevin Potente
Founder & CEO
Kevin Potente is a thought leader, educator, and speaker who helps individuals and businesses unlock their potential.
He led a $500M-per-year division within a Fortune 500 company, rising to the top of New York’s business world while inspiring the next generation of leaders.
Passionate about peak performance, he spent over a year in silent retreat, mastering mindfulness and the power of mindset learning first-hand how happiness is an ‘inside job’.
Highly sort after and known for revealing blind spots and removing blocks, Kevin created The Way of 1%, a structured program for personal transformation.
Natalie Cella
Co-Partner & Senior Facilitator
Natalie is a pathfinder for meaning and purpose, with over 15 years of meditation experience and a background in psychology, mental health, and HR. She has supported personal growth through wellness charities worldwide and is dedicated to empowering others, especially women, to transform their lives.
Inspired by modern psychology, Non-Violent Communication (NVC), and The Way of 1%, Natalie combines her passion for women’s health and feminine leadership with deep insight and empathy. Her mission is to help clients uncover their authentic purpose and turn their goals into reality.
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