The Way Of 1%

Change. For Good. In 100 Days.

Our Story.

The Way of 1% program began in December 2023 when Kevin and Natalie first teamed up. What started as Natalie’s Christmas vacation quickly turned into a mentorship. Kevin guided her through a 100-day journey with exponential results.

Seeing the impact of their combined efforts, they knew they had to share their success with the world. Their mission is to help others find clarity and purpose through The Way of 1%. Are you ready?

What is

The Way Of 1%.

The Way of 1% is a 100 day journey to gain clarity on your goals and ambitions while building the inner and outer conditions needed for success.

It’s a tried and tested method to shift your mindset from can’t do to can do. The Way Of 1% gets you into a headspace of success and strengthen your best self in a transformative 100 day journey.

The Way of 1%: small changes, BIG results

Practicing The Way of 1% will help you uncover what’s truly holding you back. This simple, actionable system guides you through 100 days of micro-habits, making personal transformation feel effortless.

By focusing on small, consistent actions, you’ll see how:

  • Minor shifts can lead to massive results.

  • Even tiny, seemingly insignificant beliefs can create major obstacles.

Think about it: if you improve by just 1% each day, in 100 days, you’ll be 100% better. Change isn’t just possible—it’s inevitable. The Way of 1% makes growth so natural and repeatable that staying the same becomes harder than evolving.

Meet the Founder.

Kevin Potente is a thought leader, educator and public speaker who helps individuals and businesses reach their full potential.

Overcoming childhood learning issues to eventually rise to the top of the New York business world, Kevin created and led a $500M division within a Fortune 500 company - inspiring a new generation of leaders. 

Fascinated by peak performance and the beliefs that drive success, Kevin immersed himself in meditation and mindfulness. Completing over one year of silent retreat, Kevin learnt first hand how happiness is an ‘inside job’.

Highly sought after for his unique ability to reveal blind spots and remove blocks, Kevin created The Way of 1% as a program for personal transformation. Now being rolled out as a book, online training, and certification program, The Way of 1% is a 100 day program designed to provide clarity on your goals and equip you with the tools to achieve them.

Discover our services.

1:1 Coaching and Mentorship.

Coaching and mentoring is the ideal choice if you want personalized service that is tailored to help you gain clarity on your purpose and achieve your goals in 100 days.

Group Masterminds.

Start your journey toward clarity and purpose by joining our in-person and online group masterminds, available weekly, monthly, and bi-annually.

Masterclasses.

Explore The Way of 1% principles at your own pace with a range of online masterclasses.

Success Stories.

  • "Sitting down with Nat for a mastermind session allowed me to open up, tap into, and gain clarity on what I want to accomplish in life, professionally and personally. Nat is an insightful and empathetic facilitator, knowing when to dig deeper and how to guide you to uncover what really drives you. Since the session, several positive opportunities have come up and I’ve been able to face some long-held fears head-on. I highly recommend Nat and this process to anyone feeling stuck or lacking direction and needing some butt kicking/support to move forward.”

    Beck

  • “Wow. That was so powerful. Nat's loving and intentional energy helped me unlock something deeply profound about what has been hindering my life's purpose. A blindspot is now uncovered that I have a clear solution to heal so I can create the life that I always imagined. Thank you Nat for creating a beautiful and healing space for me.”

    Olivia

  • “The mastermind was awesome and really affirming and everything flowed and felt so easy! It was quick and sharp which I loved, and Nat created a safe space where I felt comfortable to be vulnerable. She also asked the right questions and I felt safe to say what I needed to. I loved writing everything down in real time and being able to reflect. Thank you for helping me see things in a different way."

    Briana

  • "I first met Kevin over Christmas 2023 where we went through two rollout sessions to address my financial instability, no income, and unclear life goals. Kevin's guidance helped me to clarify my purpose and create a structured plan to address those three key areas in my life. Together we set a target to achieve my goals within six months, with ongoing mentorship and support from Kevin. All my aspirations were realized, and I literally went from 0-10% in fulfillment and clarity to 85-90%. I highly recommend Kevin and his guidance for anyone seeking clarity, purpose, and a transformational shift in their life."

    Esmerleda

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